Month: April 2021

DIGITAL MARKETING TRAINING IN LAGOS

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Learn to create marketing content, use social media to amplify your message, make content discoverable in search, run ad campaigns and advertise on Facebook. Additionally, learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics and become Business owners, Brand Strategists. Certified digital marketing professional training in Lagos-Nigeria
Digital marketing in Lagos has become a lucrative skill, the highest-paid digital marketer in Lagos received $1000
Why is it important to learn digital marketing?

Digital marketing lets them reach a wider audience, scale their business further, and generate more revenue. Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a digital marketing expert does to provide such results.
What is the benefit of learning digital marketing?
The benefits of digital marketing include:
• Global reach – a website allows you to find new markets and trade globally for only a small investment.
• Lower cost – a properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results – measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalisation – if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness – by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
• Social currency – digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency – being passed from user to user and becoming viral.
• Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

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The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy.

What is empathetic marketing?

Empathy is the ability to see events and situations from another’s perspective — to put yourself in their shoes. For brands, empathetic marketing is about seeing the world through the user’s point of view. It helps you place the customer at the center of your marketing strategy and work outwards.

But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers.

Empathy is believable when it creates authentic connections between brands and users. You have to build trust and organic relationships throughout the customer journey.

Yes, increasing conversion rates is the ultimate goal of every marketing campaign, but brands need to change their mindset about how to achieve those conversions.

If your marketing strategy is focused on the hard-sell approach, it’s time to rethink your campaigns for 2021.

Why is empathy important in marketing?

We’ve outlined how empathy works in marketing, but there are numerous reasons why it’s important, especially in 2021 and beyond.

Emotion and connection are more necessary now than ever before. The way we live and work has changed in ways we couldn’t have imagined. “Business as usual” is a thing of the past, because a lot of emotion is being generated about the future — and these emotions impact how consumers react to marketing campaigns.

The range of human emotion is massive, from positive emotions like joy, interest, and amazement, to the more negative, such as fear, anger, or sadness (anger, especially, can be a powerful motivator for sharing content). Campaigns need to be geared towards evoking and connecting with these real emotions.

While brands still want to sell products and services and bring in revenue, the way they move users through the funnel has to change. And this approach needs to be from the ground up.

Adapt your content marketing, re-examine the customer journey, and educate your employees about the benefits of evoking emotion across marketing channels.

How to use empathy in marketing

Brand marketing has been on one trajectory for a long time: sell products and amplify your brand image by emphasizing the characteristics of your company.

This mindset is ingrained in us, which makes it difficult to understand how to use empathy in marketing. But the world of marketing has had to adapt before, and we can do it again. Here are the best ways to switch to an empathetic marketing mindset.

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