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6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is the ability to see events and situations from another’s perspective — to put yourself in their shoes. For brands, empathetic …

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KEYWORD PLANNING

Did you know that Google Keyword Planner (formally Google Keyword Tool) is one of the few free keyword research tools for SEO? As a matter of fact, this AdWords keyword research tool is not just an SEO tool, it also allows you to source for untapped keywords for your SEO content. I’m sure there’s no need to waste time convincing you that keyword research is one of the biggest SEO activities that are essential for …

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Why Should You Sell Online?

If you haven’t yet done so, why should you consider selling online? There are many reasons. Consider these: You can work from home and organize your working hours flexibly. Instead of having to drive to the office in the morning, you can work from your living room or be there for your family during the day and work in the evening. You can increase your income as you see fit. Unlike an employee, you decide …

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DIGITAL MARKETING IN LAGOS

Lagos is undoubtedly the most populous city in Africa and one of the most industrialized. Coming with this status is huge business opportunities and also comes the challenge of managing this large business space. In this article, we shall look at how different businesses in this economic capital manages their operation and in a midst of a seemingly large population and how they are able to connect with their clients and possibly create a niche …

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ACT OF SELLING

Strategy planning By Chris Cornelius So you’ve invented the next great gadget, and you’re sure it’ll be a hit. In fact, you’ve got cartons of inventory stored in every room of your house that you’re itching to sell, sell, sell. Your test market said they love it, but how can you reach the legions of consumers you’re sure will want to buy it? Welcome to Sales 101. While there are countless books you can read …

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